Exodus Intelligent Display
Intelligent Adventures in Display and Media
"iCrossing were thrown various challenges by shifting budgets and focus, all to reflect and cash in on the ever-changing state of our market. Every request was dealt with professionally and on time to achieve our eCommerce and business objectives year after year."
Challenge
Exodus Travel wanted a smart display advertising strategy to support a two month campaign in early 2011
Strategy
We employed a strategy of social and creative retargeting in partnership with Media6Degrees and Struq and as a result we were able to deliver highly targeted ads to people who actually wanted that particular type of holiday. Our display was intelligent, not just hopeful.
Results
From an initial media investment of £53,000, over £939,000 worth of sales were generated, delivering an ROI of 18 and providing a 21% uplift in sales.