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Committed to sharing our research and expertise, we publish regular White Papers and POVs exploring original insights and emerging trends. Take a look through our library for some of the most important topics in digital marketing.


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Apr 09, 2015 Paid social: Guide to advertising on Facebook

Facebook has the most users of all social platforms giving access to the largest potential audience and a huge selection of ad formats. It is also used by a wide range of ages with 45% over 35 and above, and the number of users over 55 on the increase. Read

Apr 09, 2015 Paid social: Guide to advertising on YouTube

YouTube has been around since 2005 and is a great platform to target all age ranges but in particular a younger audience. 76% of users are 18 - 54 but it's the 18 - 24 year olds that have seen the fastest growth with numbers here up 40% between 2012 and 2014. Read

Apr 09, 2015 Paid social: Guide to advertising on Instagram

Advertising on Instagram was introduced in the UK in September 2014. They have been rolling out the sponsored content slowly to ensure “a natural experience, like the way people consume high-quality ads flicking through a magazine”. Read

Mar 31, 2015 Google mobile friendly search algorithm update

Google recently announced a major change in the way their search algorithm ranks results on mobile devices. A new mobile-friendly algorithm is due to be launched on April 21st. This will offer more relevant and higher quality search results for people searching on mobile devices. Read Download

Feb 06, 2015 The impact of the Google Twitter deal on search

After a few days of speculation Twitter has now confirmed a deal with Google that will bring ‘real-time’ tweets back to Google search results later this year. This is exciting news that brings with it an excellent opportunity for brands to benefit from the collaboration. Unlike most search developments, there is the time for brands and agencies to plan and adapt in order to maximise the potential opportunities created by the partnership. Read Download

Dec 03, 2014 How to grow your brand; pay more, for fewer people

Today our consumers are more connected than ever before. Ongoing developments in areas such as wearable tech and the ubiquitous web will only see this increase. Constant connectivity is bringing an end to the traditional nine to five retail hours, customer service is demanded around the clock and information is required instantly. To say that one key to growing your business or brand is to focus on a smaller audience, who might cost more to find sounds like reverse logic, but it’s not. Evidence shows that adopting a data led approach to create audience relevance is vital to get cut through in today’s noisy, digital world. Understand your audience to find and create those moments with your brand that really matter to them. Read Download

Aug 11, 2014 Connected Brand Index: Benchmarking the digital performance of airlines in EMEA

Research produced by our German team scoring airlines across five key metrics that form the Connected Brand Index: Visibility, Usefulness, Usability, Desirability and Engagement. Given the industry’s fiercely competitive climate, iCrossing believes airlines must go beyond simply providing services to delivering positively memorable experiences across the customer journey. A connected brand connects with a targeted audience by being visible across relevant digital channels at the right time; by offering useful products and services at all lifecycle stages; by making sure website content is easy to find and usable; by building a desirable brand through consistent emotional brand values; and by being engaged in dialogue with customers across key social media. Read Download


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Head of Marketing
Georgie Wright
+44 1273 828 651