Deckers Selects iCrossing for UGG and Teva SEO

29/11/11

Digital marketing agency iCrossing has been appointed by Deckers Outdoor Corporate for an SEO campaign to build search profile for its Ugg and Teva brands in the UK.  The campaign will see iCrossing undertaking a natural search campaign for www.uggaustralia.co.uk and www.teva.co.uk.

The campaign will see iCrossing deploying a range of cutting edge SEO tactics, including a comprehensive link building campaign and a content optimisation process.  The UGG UK site currently has minimal search equity, presenting an exciting opportunity for the campaign to generate real returns for the brand.

Patrick King, Business Development Director, iCrossing, said: “UGG and Teva are great brands operating in a competitive marketplace and so it’s an exciting challenge to build their natural search equity.  The fact that UGG’s UK site is starting from a low basis means that we have a real opportunity to make a difference for the brand in terms of search profile and sales.

“The popularity of UGGs means that there’s a lot of competition around the brand’s search terms – that make the challenge all the greater and that’s something we relish.”

Guy Knight, European Online Marketing Manager, Deckers, said: “iCrossing have a fantastic track record in the fashion and lifestyle space when it comes to search and so they were a natural choice for this campaign.  We’ve got a real need to drive the UGGaustralia.co.uk and teva.co.uk site up the search rankings and I’m confident that iCrossing’s focused and creative approach will make the difference that we’re looking for.”

For more information:

Patrick Herridge

0208 875 7961

About iCrossing UK

iCrossing UK is a digital marketing agency that specialises in search, social and creative media.

We design and build search, social and creative digital strategies for some of the world’s biggest brands, including The Coca-Cola Company, LG Electronics and Virgin.

iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing has won numerous accolades, including the top-ranked agency in the Forrester Q1 2011 Search Agency Wave, OMMA’s Search Agency of the Year, Best Use of Search at the Revolution Awards 2011 and a finalist for Revolution’s Agency of the Year award. We are also the only agency with two Forrester social-media case studies to its name.

iCrossing is a unit of Hearst Corporation, one of the world's largest diversified media companies.

For more information please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

Categories: Press Release

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