HEATHROW APPOINTS ICROSSING AS AGENCY OF RECORD FOR DIGITAL MARKETING

31/10/11

iCrossing has been retained by Heathrow on a comprehensive digital marketing brief covering online display advertising, paid and natural search marketing, and affiliate marketing.  The three-year contract names iCrossing as Heathrow’s agency of record for digital marketing.

The appointment follows a tender process by Heathrow and builds on iCrossing’s existing search marketing activity for the brand since 2006.  Under the new contract, iCrossing will oversee all digital marketing for the brand including the creation and fulfilment of strategic, tactical and seasonal digital campaigns. 

Nick Adderley, Marketing & Insight Director, Heathrow, said: “We’ve worked with iCrossing on search marketing over the past five years and this extension of the relationship is a reflection both of the success of that activity and also of iCrossing’s breadth of capability.  There are enormous synergies to be had by combining digital marketing activities under one roof and we’re confident that iCrossing is the right partner to manage that consolidation.”

Mark Raymond, Account Director, iCrossing, said: “The digital marketing brief for Heathrow is a diverse and exciting challenge.  It’s a unique brand that touches the life of millions of UK and overseas passengers and so maximising its online potential is a fantastic opportunity. 

“Extending our relationship with Heathrow will mean that we can use the insights we’ve gained in our search marketing activity to maximise the outputs from other marketing channels.  We’re aiming to apply the measurability, rigour and ROI that we see in the search world across Heathrow’s digital marketing portfolio.”

About iCrossing UK

iCrossing UK is a digital marketing agency that specialises in search, social and creative media.

We design and build search, social and creative digital strategies for some of the world’s biggest brands, including The Coca-Cola Company, Toyota, Virgin, Bank of America, and TK MAXX.

iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs over 700 staff in 13 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing has won numerous accolades, including the top-ranked agency in the Forrester Q1 2011 Search Agency Wave, OMMA’s Search Agency of the Year, Best Use of Search at the Revolution Awards and a finalist for Revolution’s Agency of the Year award. We are also the only agency with two Forrester social-media case studies to its name.

iCrossing is a unit of Hearst Corporation, one of the world's largest diversified media companies.

For more information please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

Categories: Press Release

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