iCrossing celebrates success at The Revolution Awards

18/04/11

iCrossing wins Best Retail for Ann Summers: Sexy Paid Search Campaign

Brighton 18th April 2011- Digital marketing agency iCrossing celebrated success last week at The Revolution Awards after picking up the award for Best Retail with their quirky Ann Summers campaign.

The campaign started when Ann Summers was looking to drive awareness of its brand online and enhance its cheekiness by using new and innovative channels. iCrossing proposed a radical solution that played on the brand’s cheekiness and attracted huge volumes of eyeballs at a relatively low cost.

This was achieved by using paid search as a brand marketing tool by bidding on high volume, topical keywords with cheeky and humorous campaigns. These included the British Airways strikes with ad copy saying “The planes may be grounded, but you can still join the mile high club!” and during the Election last year ad creative saying “Visit Ann Summers and find out why we believe in a well hung parliament’ and ‘We specialise in long, hard elections.” The campaigns were widely publicised with the Guardian commenting on the BA strike activity and the BBC writing about the election activity.

Paul Doleman CEO, iCrossing UK commented “We are honoured to pick up such a prestigious award. iCrossing are always trying to find new and unique ways to make their work stand out and this project highlights the creativity within the team. They worked extremely hard on this campaign and produced some fantastic results; it’s great for it to be recognised.”

Revolution magazine has been running for 14 years and looks at the digital marketing world, encouraging exploration, discovery and motivation. During this time the awards have celebrated excellence, effectiveness and innovation and have made a lasting impression on a dynamic industry. This year’s awards took place last Thursday night at The Grosvenor House, Park Lane and as usual were a great success. Click here for the full list of winners.

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For more information:
Sarah Ramamurthy
Parys Communications
0208 8875 7960

About iCrossing UK:

iCrossing UK is a digital marketing agency that specialises in search, social and creative media.

We design and build search, social and creative digital strategies for some of the world’s biggest brands, including The Coca-Cola Company, Toyota, Virgin, Bank of America, and TK MAXX.

iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs over 600 staff in 12 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing has won numerous accolades, including the top-ranked agency in the Forrester Q1 2011 Search Agency Wave, OMMA’s Search Agency of the Year, Best Use of Search at the Revolution Awards and a finalist for Revolution’s Agency of the Year award. We are also the only agency with two Forrester social-media case studies to its name.

iCrossing is a unit of Hearst Corporation, one of the world's largest diversified media companies.

For more information please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

Categories: Featured Story, Press Release

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