iCrossing chooses Weborama’s advanced adserving and tracking technology to develop Display activity

15/12/11

Digital Marketing Agency, iCrossing UK, is showing commitment to the Display space by partnering with adserving and tracking expert Weborama.

Weborama, a leading provider of Technology and Data solutions across Europe, launched in the UK at the beginning of 2011. Already a preferred partner of leading media agencies in France, Spain and The Netherlands, including Havas Digital, Isobar, Starcom or ZenithOptimedia, Weborama is now marketing its Adperf adserving and tracking platform to UK agencies. “It’s a great win for us to sign a technology-savvy agency such as iCrossing” says Mathieu Roche, Managing Director for Weborama in the UK. “We have an innovative approach to adserving and tracking, integrating as much intelligence as possible in a platform that others treat as a commodity, and we’re glad to see positive response to this value proposition in a competitive marketplace such as the UK. Today, Adperf has a unique scope as it covers standard, Rich Media and video adserving, cross-channel tracking including SEM, SEO, affiliation, social and mobile, on-site analytics, as well as advanced conversion attribution and reach & frequency analysis.”

By leveraging the advanced capabilities of the Adperf platform, iCrossing aims to continue growing its Display advertising operations and provide a holistic media services to its UK clients. “We’ve been looking for an advanced, flexible and affordable adserving solution to support our Display offering and give us an edge over our competitors, and Weborama provides just that” says Sam Fenton-Elstone, Head of Media at iCrossing. “We have been impressed by the technical capabilities and the level of service that Weborama can provide, and we’re looking forward to a successful partnership as our business grows”.

iCrossing manages media budgets for leading online advertisers including Heathrow Airport, Aetna International and Exodus Travel.

About iCrossing

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

About weborama

Weborama is the European leader in Campaign Management and Behavioural Advertising services. The company’s Technology & Data positioning has proven very successful since 1998, when Weborama was created in Paris. It has now more than 120 employees and operates across 6 countries (France, Spain, Portugal, Italy, Netherlands and UK), providing over 300 key accounts with innovative solutions to manage and optimize their online marketing investments. Weborama has been listed on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and had revenues of 15.2M€ in 2010.

Website: www.weborama.com

Mathieu Roche
Managing Director UK
Weborama
mrocheREMOVE@weboramaME.com
+44 (0) 203 538 5773

Georgie Wright
Marketing Manager UK
iCrossing
georgina.wrightREMOVE@icrossing.coME.uk
+44 (0) 1273 827 700

Categories: Press Release

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