iCrossing Named a Strong Performer in Independent Research Report on Interactive Marketing Agencies - Web Design Capabilities

09/06/09

SCOTTSDALE, Ariz. – June 08, 2009 – iCrossing, a global digital marketing agency, today announced that it was named a strong performer in the Forrester Wave™: Interactive Marketing Agencies – Web Design Capabilities, Q2 2009 report released this June. The full report can be found at www.forrester.com.

In the evaluation, iCrossing was recognised for using “its expertise in search marketing and search engine optimisation to help it deliver sites that score well in our Brand Image assessment and are easily found on the Web.” The report continues, “The agency has used its heritage as a search marketing firm to develop a number of search and linguistic based research methodologies that it uses to inform its design process.”

Since iCrossing was founded in 1998 in Scottsdale, Arizona, it has grown from being the number one search agency in the U.S. to become one of the largest independent digital marketing companies. In 2007, the company reinforced its web design and development capability through the acquisition of Proxicom. The deal combined iCrossing’s best-in-class digital marketing services and technologies with Proxicom’s world-class Web and application development services. 

“Our search heritage gives us a distinct competitive advantage when it comes to website design and development,” said Don Scales, CEO, iCrossing. “We’ve assembled a top-notch cross-discipline team to support a new approach – one that is based on sound research and that drives superior results.”

In 2007, the company also hired Stephen Thompson, executive creative director, to further build iCrossing’s creative capability and reinforce the agency’s strategy to design informed creative that leads to results. 

“iCrossing’s creative work is driven by deep insight into users’ online behavior gained from extensive market research and analysis of search and other online data,” said Thompson. “This unique approach enables us to create connected experiences that are relevant and engaging with increased search visibility.”

Earlier this year, iCrossing received “top honors for both its paid search and search engine optimization (SEO) current offering” in the Forrester Wave™: US Search Marketing Agencies, Q1 2009 (January 2009) report. The full report can be found athttp://www.icrossing.com/articles/forrester-search-wave-report-09.pdf. 

About iCrossing. 

iCrossing is a world-leading digital marketing agency with search and social at its core. Ranked by Forrester Research in its most recent Search Wave Report as the best for both paid search and SEO, it puts its search expertise together with the most advanced social media framework in the market to deliver digital marketing strategies that embrace customers’ real online behaviour.

iCrossing’s approach is based on the belief that our attention has been set free. We now live in connected networks of experiences and information that we use to make all our decisions. Businesses that understand this shift - and that begin to live and be valued in those networks - will succeed. These are what we call 'connected brands'.

Based on these foundations, iCrossing blends natural search, paid search, social media, content, display advertising, user experience, web development, and analytics & insight to build connected online marketing strategies for brands that speak to and are truly informed by their customers’ online journeys and needs.

We are a team of 550 people across 12 offices in the US and Europe. In the UK we employ 110 staff in London and Brighton and clients include Channel 4, Lynx/Axe, MORE TH>N, Toyota, HBoS, Porsche, Cornhill Direct, Cheapflights, Kiddicare, Lipsy, Virgin Atlantic, Travelocity, STA Travel, and many more.

Find out more at www.icrossing.co.uk or contact us on +44 (0)1273 827 700 or resultsREMOVE@icrossing.coME.uk

 

 

 

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