iCrossing Cited as a US Search Marketing Agency Leader by Independent Research Firm

01/02/11

"Any Marketer Will Find this Agency a Sure Bet"

SCOTTSDALE, Ariz. – January 31, 2011 – iCrossing, a global digital marketing agency, today announced that it took the "top spot" in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 report published in January 2011 by Forrester Research, Inc. The full report can be found at: http://icrsng.com/forresterwave2011

According to the report, "iCrossing secures the top spot in our study this year for its forecast-based approach to campaign planning, its qualitative and quantitative research skills, its breadth of social and mobile experience, and its clear strategic vision."

The report goes on to note, "...what sets this vendor apart is its expertise with emerging media and its clear mission statement to 'build brands that are visible, useful, usable, desirable, and engaged,'" and concludes that, "Any marketer will find this agency a sure bet."

"Being found online today goes beyond traditional search marketing, it requires a comprehensive approach to digital marketing that incorporates search, social, mobile and display," said Don Scales, president and CEO, iCrossing. "We believe this research validates iCrossing’s search to full-service agency strategy and mission to build connected brands."

Forrester's report evaluated nine US search marketing agencies on their expertise in both paid search and search engine optimization technologies, processes and services. The report evaluated against 60 criteria, based on data from client reference calls, vendor surveys, scenario-based demos, and reviews of client references’ search marketing results.

About iCrossing. iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company and MasterCard. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.


GEORGIE WRIGHT
Marketing Manager
iCrossing 

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