iCrossing Recognised by Independent Research Firm for 'Strong Technology and Service Offering'

08/08/11

LONDON ­- A­ugust 8, 2011 – Global digital marketing agency, iCrossing, today announced its "strong technology and service offering" as cited in ‘Selecting an International Search Agency: How to Evaluate International Capabilities of U.S. Search Marketing Agencies’, by Forrester Research Inc., August 1, 2011.


The report notes that “Any marketers looking for in-depth search knowledge with local support in the U.K. and Germany or South America — along with the U.S. — will find iCrossing a valuable partner.  Also, its forecast-based approach to campaign management and its qualitative and quantitative research skills can certainly be of value to international marketers.” The full report can be found at icrsng.com/nezDGe.

“More than half our digital agency-of-record accounts have an international component,” said Don Scales, president and CEO, iCrossing. “It takes the right combination of talent and technology to help a global CMO build a connected brand.”

The report includes evaluations of seven U.S. digital agencies.  The authors focused on each agency’s ability to develop and support international search programs in terms of technology, service and geographic presence.

Earlier this year, iCrossing announced that it took the "top spot" in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 report published in January 2011, which evaluated nine agencies on their search capabilities.

 

About iCrossing

iCrossing UK is a digital marketing agency that specialises in search, social and creative media.

We design and build search, social and creative digital strategies for some of the world’s biggest brands, including The Coca-Cola Company, Toyota, Virgin, Bank of America, and TK MAXX.

iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs over 700 staff in 13 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing has won numerous accolades, including the top-ranked agency in the Forrester Q1 2011 Search Agency Wave, OMMA’s Search Agency of the Year, Best Use of Search at the Revolution Awards 2011 and a finalist for Revolution’s Agency of the Year award. We are also the only agency with two Forrester social-media case studies to its name.

iCrossing is a unit of Hearst Corporation, one of the world's largest diversified media companies.

For more information please visit www.icrossing.co.uk or contact us at results@icrossing.co.uk

 

 

 

 

 

 



 

 

 

 

 

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