iCrossing spearheads mydeco launch with integrated digital marketing campaign

4 February 2008

iCrossing, a global digital marketing company, today launches a fully integrated digital marketing campaign for new interior design website mydeco.
 
mydeco is the latest venture from the creators of lastminute.com. mydeco aims to become a one-stop shop for people who want to decorate their home. For the first time ever, mydeco brings together more than one million products from over 500 retailers in one place – from high end and high street favourites such as The Conran Shop and John Lewis, to small niche manufacturers – making it simple to find what you’re looking for without trawling the high street. Easy-to-use 3D room-planning tools help you to see how real products will look in your room and buy with confidence.

iCrossing in the UK has been appointed to quickly build a trusted network around the mydeco brand. The digital marketing campaign takes a research-led approach and places search at the heart of the website launch by integrating paid search, natural search, display advertising and creative services. The objectives of the campaign are to enhance search rankings, increase traffic levels and make mydeco an attractive proposition for online advertisers.

iCrossing has worked closely with mydeco and its partner sites to deliver a completely tailored digital launch, which includes configuring the iCrossing paid search platform, Merchantize, to cater for the precise demands of the campaign. Furthermore, iCrossing has taken the creative element of the display campaign in-house, working with the creative division of iCrossing in the US, to ensure that the display campaign delivers on desired objectives.

David Kelly, CEO, of mydeco, comments: “As a new brand we had to look at every angle of our digital marketing. With such a wide and varied remit, the option to integrate essential functions with iCrossing was crucial to a smooth and successful launch. We wanted a partner that could not only drive traffic and deliver user numbers but grow our brand from the ground-up. The innovation, flexibility and commitment of iCrossing were unmatched and have resulted in a fully integrated digital marketing campaign that we are sure will continue to exceed our expectations.”

Arjo Ghosh, chief executive of iCrossing in the UK comments: “mydeco’s portal platform sets new standards in retailing on the web.  With our close client partnership and our radical thinking, we created an innovative and integrated programme for mydeco that will deliver an effective campaign and long term results.”

Category: Press Release