iCrossing UK Appoints Chief Strategy Officer

02/02/12

Proximity Digital and Strategy head joins the iCrossing team

BRIGHTON. 2^nd February, 2012:

Digital Marketing Agency, iCrossing UK today announces the appointment of Mark Iremonger as Chief Strategy Officer.  Iremonger joins in mid-April to head up the UK’s strategy team, tasked with building the agency’s capability to deliver tightly integrated digital marketing communications for clients that include LG Electronics, BAA and LA Fitness.

Iremonger has 19 years’ experience working with some of the world’s leading brands that include P&G, Sony, VW, Royal Mail, Lloyds Banking Group and Allianz.

Iremonger has spent the past six years as Head of Digital and Planning at Direct and Digital agency Proximity London. His role saw him first develop the agency’s digital capability and then lead the planning department, putting strategic thinking at the heart of the business.

Before Proximity, he spent four years as a partner at digital agency unit9, voted the 9^th most creative agency in the UK by Adage International in 2004.  Prior to this he ran the cross platform marketing start-up Sleeper, a joint venture between interactive agency Deepend London and TV commercial company Blink.  Iremonger has also been a member of the British Council’s Creative Industry’s Advisory Panel to promote UK creative services abroad and a Vice Chair of BIMA.

He will report to iCrossing UK CEO, Paul Doleman and be based across the agency’s London and Brighton offices.

Paul Doleman says “Mark’s strategic approach and experience of marketing communications for some of the world’s leading brands makes him an excellent addition to the team. He understands how digital and traditional strategic solutions need to work together and is an advocate of truly connected digital strategies that make the best of search, social and content in the marketing mix.  He will be a great asset to the team’s strategic capabilities in the UK and globally, and I look forward to working with him.”

Mark Iremonger said, “iCrossing have unique expertise in search, social and content creation because of their heritage.  These are the essential new building blocks marketing needs to engage consumers and better connect them to brands to create value.  What strikes me about iCrossing is the quality and ambition of the team; they have an eye fixed firmly on the future of ‘connected brands’. I’m excited about bringing my experience to the table to help create value for iCrossing’s clients.” 

~Ends~

About iCrossing

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

We blend best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

Georgina Wright

georgina.wrightREMOVE@icrossing.coME.uk

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Categories: Press Release