iPhone traffic 'surge' for Google

14 January 2008

The average iPhone sends far more traffic to Google than competing smartphones, according to internal Google data.

Figures released to The New York Times show a Christmas surge in iPhone traffic, which remained above the level of that from any other type of smart phone for a few days. Though traffic subsequently fell back, the level remains above that from all but phones running the market-leading Symbian operating system.

The paper explains that Apple's iPhone makes up just 2% of smartphones worldwide, compared to a 63% share for Symbian. Yahoo and ad-serving company AdMob confirmed a similar trend.

The figures suggest that the phone's much-lauded browser is encouraging more frequent or extensive surfing among users.

Meanwhile, Google has launched a version of its iGoogle personalised home page for mobile browsers.

Category: Google, Natural search, Search engines, Yahoo