Me and my web shadow – iCrossing’s Mayfield launches personal online reputation book

31/03/10

LONDON, April 1, 2010 - Antony Mayfield, Senior VP, social media for digital marketing agency iCrossing, has this week released ‘Me and My Web Shadow’, a new book about personal online reputation management being published by A&C Black in the UK.

The book investigates the phenomenon of individuals’ ‘Web Shadows’, the ‘mark you make on the web, and how individuals can manage this personal online trail. 

The title aims to help readers:

  • Understand how what’s said about them on the Web can affect their job, their business and their personal life, both positively and negatively;
  • Develop a personal plan for managing their online presence and reputation;
  • Protect themselves against identity hijacking, personal attacks and cyber-bullying;
  • Create new career and business opportunities by taking part in social networks and other online communities.

Antony Mayfield is iCrossing's Senior Vice President, Social Media, leading the company's services and innovation efforts related to the social web. He joined the company in 2006, founding its content & social media teams. At iCrossing Antony has overseen major social media projects for brands including Toyota, Bank of America and Channel 4 and has published several e-books outlining the social media revolution for businesses.

Mayfield said: “Whether you’re an employer, a potential date or a journalist, the first place you look for information about someone is on the web. People might be vaguely aware that there’s stuff about them on the web somewhere, but they don’t necessarily know how much there is and what they can do about it. 

“Managing your web shadow can bring huge personal benefits, from avoiding embarrassment to enhancing your career.  This book tells you how to go about this in the easiest and most effective way.”

-ends-

For more information:

The book’s own web shadow includes the following:

And you can buy Me & My Web Shadow on Amazon

The book will be available in the United States in June.

Patrick Herridge
Parys Communications
020 8875 7960
pherridgeREMOVE@parysME.com

About iCrossing

iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.

Find out more at www.icrossing.co.uk or contact us on +44 (0)1273 827 700 or resultsREMOVE@icrossing.coME.uk

 

Categories: Featured Story, Press Release

request a call