Nectar hires Spannerworks to widen loyalty search

26 September 2007

Search-led digital marketing agency Spannerworks, an iCrossing company, has been appointed to deliver an integrated search marketing campaign for the Nectar website www.nectar.com.

The campaign will place search at the heart of the Nectar website, with particular focus on the Nectar eStores portal, which routes customers to an extensive range of online retailers, collecting Nectar points in the process.

Spannerworks is tasked to deliver search engine optimisation on a wide range of search terms encompassing many of the products and services offered via Nectar. In addition, paid search will be utilised to promote selected terms, helping to drive more traffic to the site.

Nectar’s main objectives for the campaign are to increase redemption and collection of points through the site and improve brand awareness.

Arjo Ghosh, Chief Executive Officer of Spannerworks comments: “Our partnership with Nectar is an excellent example of the flexibility and importance of search for retailers. Developing a campaign of this scale must be done in partnership with the client, and Nectar took this one step further by using search to inform their site development.”

Roger Sniezek, E-Commerce Director of Nectar, adds: “Nectar offers a real win-win situation for our customers, but we have to make sure that they have the option to use our service when searching for their desired purchases. Spannerworks’ offered us a total natural and paid search package, scalable to suit our wide-ranging and constantly changing requirements.”

About Nectar
Nectar is the UK's leading loyalty card scheme. Launched in September 2002, over 50% of UK households are signed up to it. As a coalition programme it allows collectors to earn more points, more quickly using just one card.  It's easy to earn points when shopping for groceries, clothes and home furnishings, paying household bills, buying petrol and even eating out.
There are 15 retailers and service companies involved in Nectar nationwide, these include Sainsbury’s, Debenhams, BP, Ford, EDF Energy, Hertz, Thomson, Brewers Fayre, Beefeater, American Express, Talk Talk, Dollond & Aitchison, the AA, Thomson Directories and Gala Bingo.

In October 2005, LMUK launched Nectar eStores, a shopping portal offering Nectar points for purchases from over 100 online retailers accessed via www.nectar.com.  Nectar points can be swapped for thousands of rewards ranging from high street savings, treats and gifts to travel and leisure.  To earn Nectar Points through Nectar eStores log onto www.nectar.com

To find out more about Nectar or to apply for a card, log onto www.nectar.com

Category: Press Release