Poor search visibility 'may hamper sales'

5 December 2007

Using paid search or natural search techniques could help online retailers translate visits into sales, it has been claimed.

Maximising search engine visibility was one of ten tips offered by E-consultancy in a new article on the most common e-commerce mistakes.

Enabling users to filter their searches may also help boost sales, it was also suggested.

The sector news and information source advised that customers should be able to hone their searches, removing products that are irrelevant and increasing the efficiency of the shopping experience.

Among the other tips offered in the article were ensuring that checkouts are clearly visible, resisting the urge to ask unnecessary questions for marketing purposes and avoiding pop-ups.

It was also recommended that contact options should be easily accessible and returns policies clearly displayed.

Abe Mezrich, communications manager at Didit, this week advised on Yahoo's Search Marketing Blog that a combination of search and display marketing could be the most effective route for advertisers.

Category: Paid search