Spannerworks maps the web for brands

26 March 2007

Search-based digital marketing agency Spannerworks, an iCrossing company, today announces the launch of Network Sense, a ground-breaking web-mapping platform that gives FTSE 100 companies critical insights into the relationship between their brand and social media networks, such as blogs and wikis, and online communities such as MySpace and Bebo.

Despite the surge in interest in social media, and potential impact to connect brands with their customers, it remains one of the least understood areas of digital marketing. Network Sense provides unrivalled insight into social media networks for marketers by mining and mapping social network links to illustrate a brand's total online reach as well as benchmark its level of presence against competitors.

Spannerworks' advanced social network analytics are then applied to help marketers build models of relationships and influence within their identified networks.

Network Sense will be made available to Spannerworks' FTSE 100 client base, as well as the client base of iCrossing, Spannerworks' parent company, as part of an integrated digital marketing offering.

Spannerworks will also use Network Sense to further develop its social media audit services, and to add deeper insight into how websites develop natural link communities thereby improving their visibility in search engines including Google, Yahoo! And Windows Live.

Antony Mayfield, head of content & media at Spannerworks comments: “By drawing maps of the web we can help brands to see where their communities are and how they work. For many people it will be the first time they have seen what their web audience truly looks like. It provides our clients with a radically improved insight into the evolution of online communities and enables them to 'think strategically' about social media.

About Spannerworks

About Spannerworks (www.spannerworks.com)
Spannerworks is a search-based digital marketing agency, specialising in natural search optimisation, paid search and social media. The company was founded in the U.K. in 1997 and acquired by U.S. digital marketing agency iCrossing in February 2007. Spannerworks has proven expertise in the retail, automotive, financial and travel sectors. Its current clients include Best Western Hotels, HBOS and BT.

About iCrossing

iCrossing is a different kind of digital marketing agency committed to people’s desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, iCrossing helps its global client base – including 40 Fortune 500 companies such as The Coca-Cola Company– find solutions for complex digital marketing challenges. Founded in 1998, the company has 350 employees worldwide.  iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K. 

Find out more at www.icrossing.com.

Category: Press Release