Viking River Cruises appoints iCrossing UK for a connected digital strategy

09/12/11

Brighton 29^th November, 2011 – Digital marketing agency, iCrossing UK, has been appointed by leading river cruise line, Viking River Cruises, to increase online awareness and sales through an integrated natural search, paid search and social media strategy.

iCrossing places the user at the heart of their client’s strategies, connecting marketing efforts to create great audience and customer experience.

Mark Higginson, head of social media at iCrossing UK said “The profile of social media use is becoming steadily more inclusive and representative of wider society. We’re happy to have the opportunity to dispel the myth of the ‘digital native’ by working with a brand whose customers are typically a more mature age group.”

“Given that a river cruise is an implicitly social experience we look forward to being able to represent these inspiring experiences in an online context.”

Joseph McGough, from Viking River Cruises said “Search and social media go hand-in-hand, so iCrossing’s combined expertise in these areas made them a fantastic choice for our digital marketing needs. Great PPC and SEO visibility is an absolute necessity for us; we are also keen to embrace social media in a big way to ensure that we are part of our customer’s conversations in a natural and constructive way.”

This integrated, connected strategy win for iCrossing is the latest in the line of a number of developments with existing and new clients to ensure digital synergies across their marketing services. BAA retained the agency across a broadened brief to include display, affiliate and social in October 2011 for a further three years and in September 2011, gym chain LA Fitness appointed iCrossing to provide digital synergy in order to drive client retention.

About iCrossing UK

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

The company blends best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

For further information:
Patrick Herridge
0208 875 7961

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Categories: Press Release