Villa Plus appoints iCrossing UK

09/12/11

Brighton 29th November, 2011 – Digital marketing agency, iCrossing UK, has been appointed by villa specialist tour operator, Villa Plus, to manage and develop their paid search marketing.

Drawing on the agency’s extensive heritage in search and experience in the travel sector, iCrossing is charged with increasing traffic and sales for the central Villa Plus website and recently launched ecommerce platform.

Sam Fenton-Elstone, head of media at iCrossing UK said; “Villa Plus is one of the largest villa holiday specialists in the UK and they are growing steadily. Effective digital marketing is at the heart of this growth.”

“As an agency we have vast experience within the digital travel market which we can apply to ensure that Villa Plus’ paid search profile is maximised and thus drive increased sales performance from this channel.”

Simon Lifford, Villa Plus said “iCrossing’s expertise in travel made them an obvious choice – there are unique challenges in our space and they understand them implicitly.”

iCrossing UK has had proven success within the travel sector over the last 14 years, most recently shown through their retention of the Heathrow Airport account for a three year contract across affiliate, paid, display and SEO and also with adventure specialists, Exodus, where the 2 month display campaign generated an impressive 17.7 times ROI. 2011 also saw the agency claiming “top spot” in The Forrester Wave™ Search Marketing Agencies report Q1, 2011.

About iCrossing UK
iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

The company blends best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

About Villa Plus

Twenty five years ago we found our first villa and hired it out. People loved how we cared for both the villa and for their needs. We quickly realised how important your accommodation is to having a great time.  If we can offer better villas than other companies, then you’re likely to come back to us.

When someone stays with us we actually act on what they tell us about their stay, an attitude that meant we were the first villa holiday company to try to set a minimum standard for villas.

We’re sure we have the best-equipped villas on the market.  For instance, most have table-tennis and pool tables, barbeque, satellite TV, dishwasher, microwave and more.

With more villas in central locations than any other UK villa operator you can now hire one of almost 800 villas across Spain, Greece, Cyprus and Portugal. All of which have private pools , maid/pool cleaner, and around-the-clock service.

We want to keep you relaxed with excellent prices and ATOL protected flight and holiday packages.

We make sure you love it more.

For more information:
Patrick Herridge
0208 875 7961

Categories: Press Release

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