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Union targets M&S with 'wasteful' AdWords campaign

28.02.2008

General workers' union Unite's attempt to use paid search advertising (PPC) to attack high-street retailer Marks and Spencer has been dismissed as 'wasteful' by internet marketers.

 

Unite has launched "a virtual and an actual...

Category: Google, Online marketing, Paid search, Search engines

Google to toughen up on paid search URLs

14.02.2008

Google is to "strictly enforce" the rules on how URLs are displayed via AdWords, in an effort to clamp down on misleading links.

The rules state that the URL displayed in an AdWords sponsored link should be the same as the URL...

Category: Google, Paid search, Search engines

US clears Google to buy DoubleClick

21.12.2007

Google's $3.1 billion takeover of DoubleClick has been given the go-ahead by the US monopolies watchdog.

Google's internet search rivals had complained that the takeover, which would give the search giant ownership of one of the...

Category: Google, MSN, Natural search, Online marketing, Paid search, Search engines

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Press releases

28.02.2008
Union targets M&S with 'wasteful' AdWords campaign
/ LEARN MORE
 
14.02.2008
Google to toughen up on paid search URLs
/ LEARN MORE
 
21.12.2007
US clears Google to buy DoubleClick
/ LEARN MORE
 
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iCrossing in the news

28.02.2008
(c) 2008 iCrossing Ltd. / Union targets M&S with 'wasteful' AdWords campaign / LEARN MORE
 
14.02.2008
(c) 2008 iCrossing Ltd. / Google to toughen up on paid search URLs / LEARN MORE
 
21.12.2007
(c) 2007 Spannerworks Ltd. / US clears Google to buy DoubleClick / LEARN MORE
 
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