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US clears Google to buy DoubleClick

21.12.2007

Google's $3.1 billion takeover of DoubleClick has been given the go-ahead by the US monopolies watchdog.

Google's internet search rivals had complained that the takeover, which would give the search giant ownership of one of the...

Category: Google, MSN, Natural search, Online marketing, Paid search, Search engines

Search 'influences brand perception'

13.12.2007

Consumer perception of brands is influenced by search engine listings, it has been found.

A new study by Enquiro Research discovered a correlation between paid and organic search listings and the extent to which customers...

Category: Natural search

Audience sensitivity 'key' to SEM

12.12.2007

For small firms looking to translate their SEM campaigns into financial gain, it has been claimed that a high level of audience awareness is important.

Social media campaigns often have lower conversion rates than other types of...

Category: Natural search

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Press releases

21.12.2007
US clears Google to buy DoubleClick
/ LEARN MORE
 
13.12.2007
Search 'influences brand perception'
/ LEARN MORE
 
12.12.2007
Audience sensitivity 'key' to SEM
/ LEARN MORE
 
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iCrossing in the news

21.12.2007
(c) 2007 Spannerworks Ltd. / US clears Google to buy DoubleClick / LEARN MORE
 
13.12.2007
(c) 2007 Adfero Ltd. / Search 'influences brand perception' / LEARN MORE
 
12.12.2007
(c) 2007 Adfero Ltd. / Audience sensitivity 'key' to SEM / LEARN MORE
 
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