News

Google to sell DoubleClick's search marketing unit

04.04.2008

Google has confirmed details of how it will divest the search marketing business it acquired when it bought DoubleClick last month.

Category: Google, Online marketing, Paid search, Search engines

IPA warns against cutting ad budgets

20.03.2008

Firms should maintain their marketing and advertising spend during an economic downturn, the UK's advertising trade body has said.

And, if rivals are cutting budgets, the long-term benefit of maintaining spending will be even...

Category: Online marketing

Sir Tim demands "opt-in" tracking

17.03.2008

Creator of the web, Sir Tim Berners-Lee, has outlined his personal views on the web-tracking debate.

In an in-depth interview with BBC News, Berners-Lee appeared at his most animated when it came to the subject of...

Category: e-commerce, Online marketing