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Search Marketing News

Searching, searching to display

04.12.2007

Yahoo's Search Marketing blog advises that a combination of search and display marketing can be an effective route for advertisers.

Running both campaigns simultaneously is a strategy with a variety of advantages, writes Abe...

Category: Paid search

Planning 'essential' with PPA

28.11.2007

One paid search blog is offering some advice on using Google's Pay-Per-Action (PPA) system.

Pay Per Click Hero notes that the system's beta test has been running for eight months but industry blogs have been relatively muted in...

Category: Paid search

Paid search alternatives 'can expand audience'

26.11.2007

Looking beyond paid search heavyweights such as Google and Yahoo can enable marketers to extend their reach, it is being suggested.

Loren Baker claims on Search Engine Journal that the paid search market is more competitive than...

Category: Paid search

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Press releases

04.12.2007
Searching, searching to display
/ LEARN MORE
 
28.11.2007
Planning 'essential' with PPA
/ LEARN MORE
 
26.11.2007
Paid search alternatives 'can expand audience'
/ LEARN MORE
 
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iCrossing in the news

04.12.2007
(c) 2007 Adfero Ltd. / Searching, searching to display / LEARN MORE
 
28.11.2007
(c) 2007 Adfero Ltd. / Planning 'essential' with PPA / LEARN MORE
 
26.11.2007
(c) 2007 Adfero Ltd. / Paid search alternatives 'can expand audience' / LEARN MORE
 
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