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Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo

TalkTalk balks at opt-out ad tracking

11.03.2008

Internet service provider TalkTalk is to make a controversial new user-tracking scheme 'opt-in', according to BBC News.

The scheme, developed by digital technology company Phorm, would be the first to record data about...

Category: e-commerce, Online marketing

Targeted adverts: opinion Phorming?

07.03.2008

Privacy concerns about a new advertising service have prompted the government's information regulator to act.

Advertising company Phorm has signed deals with the UK's three biggest internet service providers (ISPs) to record the...

Category: e-commerce, Online marketing

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Press releases

12.03.2008
Google DoubleClicks on ad service buyout
/ LEARN MORE
 
11.03.2008
TalkTalk balks at opt-out ad tracking
/ LEARN MORE
 
07.03.2008
Targeted adverts: opinion Phorming?
/ LEARN MORE
 
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iCrossing in the news

12.03.2008
(c) 2008 iCrossing Ltd. / Google DoubleClicks on ad service buyout / LEARN MORE
 
11.03.2008
(c) 2008 iCrossing Ltd. / TalkTalk balks at opt-out ad tracking / LEARN MORE
 
07.03.2008
(c) 2008 iCrossing Ltd. / Targeted adverts: opinion Phorming? / LEARN MORE
 
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