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Yahoo! advertisers 'should focus on quality and budget'

12.10.2007

Budget and advertisement quality are two of the primary factors which influence the ranking of pay-per-click messages, Yahoo! has advised.

Marketing manager Michael Mattis observes that some publishers think their commercials are...

Category: Paid search

AdSense units 'to show YouTube content'

10.10.2007

AdSense publishers can now opt-in to displaying YouTube videos in ad units of the correct dimensions, Google has revealed.

Initially available to US publishers only, the content is supported by advertisements, explains product...

Category: Paid search

Yahoo! details software updates

09.10.2007

Yahoo! has revealed some of the improvements made to its advertising management software.

Marketing manager Michael Mattis explains the changes in a Yahoo! Search Marketing blog post.

They include a direct link to view...

Category: Paid search

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Press releases

12.10.2007
Yahoo! advertisers 'should focus on quality and budget'
/ LEARN MORE
 
10.10.2007
AdSense units 'to show YouTube content'
/ LEARN MORE
 
09.10.2007
Yahoo! details software updates
/ LEARN MORE
 
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iCrossing in the news

12.10.2007
(c) 2007 Adfero Ltd. / Yahoo! advertisers 'should focus on quality and budget' / LEARN MORE
 
10.10.2007
(c) 2007 Adfero Ltd. / AdSense units 'to show YouTube content' / LEARN MORE
 
09.10.2007
(c) 2007 Adfero Ltd. / Yahoo! details software updates / LEARN MORE
 
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