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Union targets M&S with 'wasteful' AdWords campaign

28.02.2008

General workers' union Unite's attempt to use paid search advertising (PPC) to attack high-street retailer Marks and Spencer has been dismissed as 'wasteful' by internet marketers.

 

Unite has launched "a virtual and an actual...

Category: Google, Online marketing, Paid search, Search engines

Yahoo opens up

26.02.2008

Yahoo has announced that it will 'open' its search platform to third parties.

The company says that the change, which will not affect the order in which results are displayed, will allow web site owners to "present more useful...

Category: Google, Natural search, Search engines, Yahoo

News sites look to predict the future

22.02.2008

Internet users may one day search the future, if a Yahoo patent application bears fruit.

The application, filed in August 2006, details a method for examining the references to time and date within information on the web, and...

Category: Natural search, Online journalism, Search engines, Social media

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Press releases

28.02.2008
Union targets M&S with 'wasteful' AdWords campaign
/ LEARN MORE
 
26.02.2008
Yahoo opens up
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22.02.2008
News sites look to predict the future
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iCrossing in the news

28.02.2008
(c) 2008 iCrossing Ltd. / Union targets M&S with 'wasteful' AdWords campaign / LEARN MORE
 
26.02.2008
(c) 2008 iCrossing Ltd. / Yahoo opens up / LEARN MORE
 
22.02.2008
(c) 2008 iCrossing Ltd. / News sites look to predict the future / LEARN MORE
 
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