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Online marketing 'comes of age'

08.10.2007

The internet advertising industry has "come of age", according to an expert.

Karin von Abrams, senior analyst at eMarketer, makes the comments in light of figures from the Internet Advertising Bureau (IAB).

A recent...

Category: Paid search

Yahoo! Search Assist 'to increase ad earnings'

05.10.2007

Yahoo! anticipates a greater level of earnings among advertisers on its search results.

Such is the assertion of marketing manager Michael Mattis in a Yahoo! Search Marketing blog post.

Commenting on the introduction of Yahoo!...

Category: Paid search

'Financial incentives' to fight click fraud

03.10.2007

It is in Google's best interests to minimise levels of click fraud, the search engine asserts.

Writing on the Inside AdWords blog, crew member Judy claims that the company takes a dual approach to the issue.

Efforts undertaken...

Category: Paid search

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Press releases

08.10.2007
Online marketing 'comes of age'
/ LEARN MORE
 
05.10.2007
Yahoo! Search Assist 'to increase ad earnings'
/ LEARN MORE
 
03.10.2007
'Financial incentives' to fight click fraud
/ LEARN MORE
 
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iCrossing in the news

08.10.2007
(c) 2007 Adfero Ltd. / Online marketing 'comes of age' / LEARN MORE
 
05.10.2007
(c) 2007 Adfero Ltd. / Yahoo! Search Assist 'to increase ad earnings' / LEARN MORE
 
03.10.2007
(c) 2007 Adfero Ltd. / 'Financial incentives' to fight click fraud / LEARN MORE
 
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