News

Marketers probe Facebook Lexicon

17.04.2008

Web analysts and online marketers have been poring over Facebook's new analytics tool this week, for insights into the social network's members.

Facebook Lexicon produces graphs that allow registered users to compare the...

Category: Online marketing, Social media

'Green' search engine turns ads into offsets

16.04.2008

A new search engine that aims to "make a difference for climate change" has been launched across 14 countries.

The Sydney-based firm behind Ecocho promises to plant trees according to how many searches are made through it.

The...

Category: Google, Search engines, Yahoo

iCrossing buys 3GNet

14.04.2008

Digital marketing company iCrossing has acquired 3GNet, one of Germany's longest-established digital marketing agencies.

The German agency specialises in natural and paid search marketing, and provides affiliate marketing...

Category: Natural search, Online marketing, Paid search