BRIGHTON. 2^nd February, 2012:

Digital Marketing Agency, iCrossing UK today announces the appointment of Mark Iremonger as Chief Strategy Officer.  Iremonger joins in mid-April to head up the UK’s strategy team, tasked with building the agency’s capability to deliver tightly integrated digital marketing communications for clients that include LG Electronics, BAA and LA Fitness.

Iremonger has 19 years’ experience working with some of the world’s leading brands that include P&G, Sony, VW, Royal Mail, Lloyds Banking Group and Allianz.

Iremonger has spent the past six years as Head of Digital and Planning at Direct and Digital agency Proximity London. His role saw him first develop the agency’s digital capability and then lead the planning department, putting strategic thinking at the heart of the business.

Before Proximity, he spent four years as a partner at digital agency unit9, voted the 9^th most creative agency in the UK by Adage International in 2004.  Prior to this he ran the cross platform marketing start-up Sleeper, a joint venture between interactive agency Deepend London and TV commercial company Blink.  Iremonger has also been a member of the British Council’s Creative Industry’s Advisory Panel to promote UK creative services abroad and a Vice Chair of BIMA.

He will report to iCrossing UK CEO, Paul Doleman and be based across the agency’s London and Brighton offices.

Paul Doleman says “Mark’s strategic approach and experience of marketing communications for some of the world’s leading brands makes him an excellent addition to the team. He understands how digital and traditional strategic solutions need to work together and is an advocate of truly connected digital strategies that make the best of search, social and content in the marketing mix.  He will be a great asset to the team’s strategic capabilities in the UK and globally, and I look forward to working with him.”

Mark Iremonger said, “iCrossing have unique expertise in search, social and content creation because of their heritage.  These are the essential new building blocks marketing needs to engage consumers and better connect them to brands to create value.  What strikes me about iCrossing is the quality and ambition of the team; they have an eye fixed firmly on the future of ‘connected brands’. I’m excited about bringing my experience to the table to help create value for iCrossing’s clients.” 

~Ends~

About iCrossing

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

We blend best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

Georgina Wright

georgina.wrightREMOVE@icrossing.coME.uk

Weborama, a leading provider of Technology and Data solutions across Europe, launched in the UK at the beginning of 2011. Already a preferred partner of leading media agencies in France, Spain and The Netherlands, including Havas Digital, Isobar, Starcom or ZenithOptimedia, Weborama is now marketing its Adperf adserving and tracking platform to UK agencies. “It’s a great win for us to sign a technology-savvy agency such as iCrossing” says Mathieu Roche, Managing Director for Weborama in the UK. “We have an innovative approach to adserving and tracking, integrating as much intelligence as possible in a platform that others treat as a commodity, and we’re glad to see positive response to this value proposition in a competitive marketplace such as the UK. Today, Adperf has a unique scope as it covers standard, Rich Media and video adserving, cross-channel tracking including SEM, SEO, affiliation, social and mobile, on-site analytics, as well as advanced conversion attribution and reach & frequency analysis.”

By leveraging the advanced capabilities of the Adperf platform, iCrossing aims to continue growing its Display advertising operations and provide a holistic media services to its UK clients. “We’ve been looking for an advanced, flexible and affordable adserving solution to support our Display offering and give us an edge over our competitors, and Weborama provides just that” says Sam Fenton-Elstone, Head of Media at iCrossing. “We have been impressed by the technical capabilities and the level of service that Weborama can provide, and we’re looking forward to a successful partnership as our business grows”.

iCrossing manages media budgets for leading online advertisers including Heathrow Airport, Aetna International and Exodus Travel.

About iCrossing

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

About weborama

Weborama is the European leader in Campaign Management and Behavioural Advertising services. The company’s Technology & Data positioning has proven very successful since 1998, when Weborama was created in Paris. It has now more than 120 employees and operates across 6 countries (France, Spain, Portugal, Italy, Netherlands and UK), providing over 300 key accounts with innovative solutions to manage and optimize their online marketing investments. Weborama has been listed on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and had revenues of 15.2M€ in 2010.

Website: www.weborama.com

Mathieu Roche
Managing Director UK
Weborama
mrocheREMOVE@weboramaME.com
+44 (0) 203 538 5773

Georgie Wright
Marketing Manager UK
iCrossing
georgina.wrightREMOVE@icrossing.coME.uk
+44 (0) 1273 827 700

iCrossing places the user at the heart of their client’s strategies, connecting marketing efforts to create great audience and customer experience.

Mark Higginson, head of social media at iCrossing UK said “The profile of social media use is becoming steadily more inclusive and representative of wider society. We’re happy to have the opportunity to dispel the myth of the ‘digital native’ by working with a brand whose customers are typically a more mature age group.”

“Given that a river cruise is an implicitly social experience we look forward to being able to represent these inspiring experiences in an online context.”

Joseph McGough, from Viking River Cruises said “Search and social media go hand-in-hand, so iCrossing’s combined expertise in these areas made them a fantastic choice for our digital marketing needs. Great PPC and SEO visibility is an absolute necessity for us; we are also keen to embrace social media in a big way to ensure that we are part of our customer’s conversations in a natural and constructive way.”

This integrated, connected strategy win for iCrossing is the latest in the line of a number of developments with existing and new clients to ensure digital synergies across their marketing services. BAA retained the agency across a broadened brief to include display, affiliate and social in October 2011 for a further three years and in September 2011, gym chain LA Fitness appointed iCrossing to provide digital synergy in order to drive client retention.

About iCrossing UK

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

The company blends best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

For further information:
Patrick Herridge
0208 875 7961

Drawing on the agency’s extensive heritage in search and experience in the travel sector, iCrossing is charged with increasing traffic and sales for the central Villa Plus website and recently launched ecommerce platform.

Sam Fenton-Elstone, head of media at iCrossing UK said; “Villa Plus is one of the largest villa holiday specialists in the UK and they are growing steadily. Effective digital marketing is at the heart of this growth.”

“As an agency we have vast experience within the digital travel market which we can apply to ensure that Villa Plus’ paid search profile is maximised and thus drive increased sales performance from this channel.”

Simon Lifford, Villa Plus said “iCrossing’s expertise in travel made them an obvious choice – there are unique challenges in our space and they understand them implicitly.”

iCrossing UK has had proven success within the travel sector over the last 14 years, most recently shown through their retention of the Heathrow Airport account for a three year contract across affiliate, paid, display and SEO and also with adventure specialists, Exodus, where the 2 month display campaign generated an impressive 17.7 times ROI. 2011 also saw the agency claiming “top spot” in The Forrester Wave™ Search Marketing Agencies report Q1, 2011.

About iCrossing UK
iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

The company blends best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at resultsREMOVE@icrossing.coME.uk

About Villa Plus

Twenty five years ago we found our first villa and hired it out. People loved how we cared for both the villa and for their needs. We quickly realised how important your accommodation is to having a great time.  If we can offer better villas than other companies, then you’re likely to come back to us.

When someone stays with us we actually act on what they tell us about their stay, an attitude that meant we were the first villa holiday company to try to set a minimum standard for villas.

We’re sure we have the best-equipped villas on the market.  For instance, most have table-tennis and pool tables, barbeque, satellite TV, dishwasher, microwave and more.

With more villas in central locations than any other UK villa operator you can now hire one of almost 800 villas across Spain, Greece, Cyprus and Portugal. All of which have private pools , maid/pool cleaner, and around-the-clock service.

We want to keep you relaxed with excellent prices and ATOL protected flight and holiday packages.

We make sure you love it more.

For more information:
Patrick Herridge
0208 875 7961