Ann Summers: Brand Response

Client: Ann Summers 
Services: Paid Search, Content, Insight and Analytics
Territory: UK

OVERVIEW

Digital marketing agency iCrossing, the retained search marketing agency for Ann Summers has for the past year used tactical paid search keyword bidding on big news events as a brilliant brand campaign tool.

Ideal for a brand that focuses on fun and edginess, the campaigns have seen iCrossing bid against search terms related to the budget, cold weather snaps and the BA Christmas strikes to promote Ann Summers’ wares.

The campaigns have delivered new customers, new visibility and coverage for the work that has bolstered Ann Summers’positioning.

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Find out more
+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk