Innovative Display

DOWNLOAD THE CASE STUDY HERE

CHALLENGE

• To identify and reach new audiences

STRATEGY

• Use research data to develop a highly targeted display campaign.
• Potential Exodus customer interested in trekking holidays.
• Understanding what users are browsing on site enables us to serve relevant ads as they consider other options.
• Exodus banners are then distributed across the social networks of these potential customers.
• Targeted ads displayed reflect the interests of individual users.

RESULTS

• £939k sales generated from a media investment of £53k over 2 months
• 17.7 ROI
• 21% increase in sales throughout the campaign
• Quote from Exodus: 'iCrossing offer flexibility as standard. they understand our industry, our business and most importantly online display advertising.' Imran Arshad, Senior Marketing Executive.

Download the full pdf or contact us now to find out how you can get the same fantastic results from your display campaigns: +44 (0)1273 827 700

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