Halifax - Home Matters

OVERVIEW

After helping put together and activating its incredibly successful SEO strategy, financial services giant Halifax next worked with iCrossing to develop an approach that would give the brand credible access to social spaces.

Through the provision of genuinely valuable, non-brand focused content, iCrossing strove to drive engagement with users, build positive brand associations around related products, and further boost its search-engine visibility.

The activity led to the development of a new insurance website ‘Home Matters’, that offers news, facts and advice for customers focusing on the home.

The user-friendly, flash-animated site contains a blog and competitions encouraging consumer involvement and video vox pops and an ‘ask the expert’ element to deliver advice concerning home security and domestic accidents.

Home Matters was the first step in an ongoing project to create an engaged community and the first time that the brand had undertaken a social media project.

/ VISIT THE HOME MATTERS WEBSITE

Find out more
+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk