In-house placement helps overhaul Halifax Bank of Scotland’s natural search strategy

Client: Halifax (Bank of Scotland)
Services: Natural Search
Territory: UK

Overview

The redesign of the Halifax and Bank of Scotland websites in 2007 helped to identify a key issue for the bank: that looking after its rankings in natural search results was absolutely crucial for driving traffic – and sales.

So it charged iCrossing, with whom it had been working since 2005, to overhaul its approach and compete harder for high-ranking positions on the major search engines across the full range of its products.

Download the full case study (PDF)

Find out more
+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk