Kiddicare: Better than the best

Client: Kiddicare
Services: Paid Search
Territory: UK

Overview

Kiddicare is a baby products and accessories retailer driving 80% of its sales via the web. iCrossing UK has successfully managed paid and natural search campaigns for Kiddicare for a number of years, winning the Revolution magazine award for search campaign of the year in 2007.

However, with increasing competition and substantial investment in new website features, distribution and warehousing, Kiddicare was looking for an even bigger uplift in online sales and brand awareness.
Meanwhile, growth in the number of stocked items meant that the campaign was becoming more complex, and an advanced strategy was required to improve site visits and conversions, without impacting on the overall cost per order (CPO).

Given the effectiveness of the existing paid search strategy - as well as the amount of inventory on the Kiddicare site - iCrossing and Kiddicare had to focus on deeply advanced search techniques and innovations to meet the new objectives for 2008.

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Find out more
+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk