Highest Ever Click Through Rate and Lowest Cost Per Sale For Lipsy

Client: Lipsy
Services: Social Media, Natural Search, Paid Search, Display Advertising
Territory: UK

Kristine Kirby, E-commerce Director, Lipsy:

“We need to ensure that we are constantly communicating with our customers and strengthening our online reputation as we expand rapidly. iCrossing have the knowledge and experience to ensure that we achieve our goals, and have taken our online persona to the highest level.”

OVERVIEW

Clothes designer brand Lipsy takes catwalk designs, adapts them for the high-street, and gets them into the hands of fashion-conscious shoppers as fast as possible through its network of high-street stockists, its brand new retail store, as well as its recently developed web site.

To grow sales on the site, Lipsy needed an agency to build an online marketing strategy that built awareness of the brand, grew its credentials as a supplier of catwalk chic at high-street value, and delivered more traffic that converted more regularly and as efficiently as possible.

iCrossing used its unique social media research and linguistic profiling tools to understand fully the way in which Lipsy’s customers talked about fashion. It used the results of this research to develop campaigns integrating social media, online PR, natural & paid search, and display advertising that continues to deliver on all these objectives.

Download the full case study (PDF)

Find out more
+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk