Highest Ever Click Through Rate and Lowest Cost Per Sale For Lipsy

Client: Lipsy
Services: Social Media, Natural Search, Paid Search, Display Advertising
Territory: UK

OVERVIEW

Clothes designer brand Lipsy takes catwalk designs, adapts them for the high-street, and gets them into the hands of fashion-conscious shoppers as fast as possible through its network of high-street stockists, its brand new retail store, as well as its recently developed web site.

To grow sales on the site, Lipsy needed an agency to build an online marketing strategy that built awareness of the brand, grew its credentials as a supplier of catwalk chic at high-street value, and delivered more traffic that converted more regularly and as efficiently as possible.

iCrossing used its unique social media research and linguistic profiling tools to understand fully the way in which Lipsy’s customers talked about fashion. It used the results of this research to develop campaigns integrating social media, online PR, natural & paid search, and display advertising that continues to deliver on all these objectives.

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+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk