Monarch Holidays achieves a 325% increase in reveune.

Client: Monarch Holidays
Services: Paid Search
Territory: UK

Trevor Inch, Director of Marketing & Distribution at Cosmos, says:

“We were pleased with the way the Cosmos Holidays site was optimised. Early performance targets were hit – greater numbers of visitors were coming to the site and its ranking was much better than in previous years. iCrossing proved they could be a partner rather than a supplier and quickly established an effective relationship.

We’re paying what amounts to a commission on every sale, so iCrossing is acting as an on-line travel agent for our PPC channel. Commercially, iCrossing have an exciting opportunity to make a major contribution to our business in the future.”

OVERVIEW

iCrossing proposed a campaign that was informed by Monarch Holidays’ customer behaviour online and the language they use when searching for holidays. This helped the tour operator better understand their customers.

This approach, combined with a performance based agreement, enabled the iCrossing team to exceed Monarch Holiday’s return on investment targets across four sites: Monarch Holidays, Archers Direct, Cosmos Tourama and Monarch Hotels (previously somewhere2stay).

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+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk