Monarch Holidays achieves a 325% increase in reveune.

Monarch Holidays case study, iCrossing UK

 


Client:
Monarch Holidays
Services: Paid Search
Territory: UK

OVERVIEW

iCrossing proposed a campaign that was informed by Monarch Holidays’ customer behaviour online and the language they use when searching for holidays. This helped the tour operator better understand their customers.

This approach, combined with a performance based agreement, enabled the iCrossing team to exceed Monarch Holiday’s return on investment targets across four sites: Monarch Holidays, Archers Direct, Cosmos Tourama and Monarch Hotels (previously somewhere2stay).

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