More Th>n Business: Content that pays

More Th>n Business case study, iCrossing UK

 

Client: More Th>n Business
Services: Natural Search, Content, Insight & Analytics
Territory: UK

Overview

iCrossing UK has been working incredibly successfully with major insurance provider MORE TH>N on its natural search strategy since 2006. In 2008, the company turned to iCrossing to drive the natural search profile of its dedicated business division MORE TH>N BUSINESS.


To deliver results in this highly competitive market, iCrossing undertook an innovative and in-depth campaign that would fundamentally change the way that MORE TH>N BUSINESS approaches natural search marketing and addresses its customers online. Using exclusive authored content on the MORE TH>N BUSINESS site, iCrossing has been able to create a valuable resource for customers that has vastly improved its natural search presence around the small business insurance sector.

The campaign has seen significant success – increasing traffic from natural search referrals by 6.5 times.

Download the full case study (PDF)

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+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk

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