VIRGIN HOLIDAYS - CONTENT WORTH FINDING

Client: Virgin Holidays
Services: Natural Search, Content, Insight & Analytics
Territory: UK

Overview

Digital Marketing Agency iCrossing has been the retained search marketing agency for Virgin Holidays since 2005. In mid-2008 they were charged with developing a new search-based customer acquisition campaign focused on the key holiday purchasing period of January and February.

iCrossing responded to this challenge with a combination of tactics that saw the creation of high-quality, exclusive content on the Virgin Holidays website. This content not only created additional consumer-facing value on the site, it also worked to position Virgin Holidays effectively for search engines and thus to drive search rankings against key terms.

The campaign resulted in a significant rise in visitors and conversions on the Virgin Holidays website over the target period and saw the site gain top rankings against key search terms for relevant destinations.

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Find out more
+44 (0)1273 827 700
resultsREMOVE@icrossing.coME.uk