Fascinating Friday: four web stunts that worked and fired the imaginations of millions. If you have a few minutes this Friday, perhaps before the end of the day, take a look at this great post from the Bivings Report blog headlined “Four Great Internet Phenomena”.
It lists four of the most diverting web publicity / business ploys of recent times:
As well as being fun, these are ploys which made money and garnered significant attention: first online and then in traditional media.
They are effectively one-offs - ideas too similar or indeed identical have been launched in their wake and enjoyed far more limited success, if any success at all. But the principles behind each are worth further thought - they are all:
- Unique and original: they managed to be firsts that caught people’s imaginations making them…
- Inspiring: their simplicity is delightful and the way they use the new global communications power of the web to spread their message fast opens one’s mind to the possibilities of networks. But above all they are…
- Entertaining: people enjoyed hearing about them, talking about them, which made them…
- Viral: such good stories that people wanted to tell more people about them.
