Earlier this year Google acquired 
dMarc Broadcasting an advertising platform which connects advertisers direct to radio stations. Accordign to Google, they’ve been working on the integration of dMark into AdWords, which is now complete. They’ve started the beta test with a select group of US advertisers, and expect to rollout soon.
Through an online interface, advertisers will have the opportunity to target specific audiences by location, station type (taste) and by day and time.
They’ll also have access to comprehensive reporting which will be a first for radio.
