Search Sense

Google on the 16th of May announced the launch of “Universal Search” on their official blog, http://googleblog.blogspot.com. Universal Search is a combination of all of Google’s search offerings (Google Images, Video, Local, Blog, & News), displayed together within the natural search results. Marissa Mayer, Vice President of Search Products and User Experiences at Google commented on the launch, saying Google “want to help you find the very best answer, even if you do not know where to look”.

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When most of us hear about digital and the music industry it is usually connected with downloads, declining CD sales or itunes. The recent news that all album tracks are now eligible for the singles chart caused a bit of fuss for the Arctic Monkeys last week, and is the latest in a long line of press around the subject.

However, we think there is another side to digital marketing that labels should be paying attention to.

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It’s ten years today since the Labour Party won the 1997 general election ending 18 years of rule by the Conservative Party.

As Tony Blair walked into Downing Street the party’s victory was credited in part to the powerful and effective spin doctors within the party who managed its image and message in the media as never before.

In this map, created using our Network Sense web mapping tool, we can see a snapshot of the new online influencers which Labour’s next generation must learn to come to grips with. It gives a view of some of the websites linking to Labour’s home page - its online neighbourhood, as it were.

Alongside the traditional media that Labour worked so hard to influence - CNN and BBC - we now see the rise of a new breed of influencers, political bloggers, and activists who use the web as a key part of their campaigning work.

It’s also interesting to see the prominence of Wikipedia in the network - it features large for so many brands: political and otherwise…