dConstruct breaks out of talking about door handles (last year 
into a packed auditorium of web-savvy developers, designers and social media evangelists.
Tom Coates, a part of the Yahoo! Brickhouse team built his talk around the ‘web of data’ - data becoming more user-centric, more connected, and more useful… I am a fan of this way of understanding the rapid changes all around us in digital… Tom kept it fresh by declaring that ‘Your product is not your website’ - it’s anywhere where your brands reaches in the network. Network applications build instant connectivity via API’s, 90% of twitter activity is through APIs. Flickr is everywhere too. ‘The product… goes everywhere the network goes..‘
This fits well with how at Spannerworks we have been articulating how brands now live in networks and how they must adapt to a marketing world where we are fast moving away from channel control to evolving your brand in networks. Challenging big brands to make their data available, let their customers play with it and collaborate with other brands, for example to build a useful body of data needs scale, and lots of it.
Media owners should inherit the new world. Great content, data scale, ready built communities and recognisable brands (not always a positive thing) connected to networks in any way a user wants should make hay today. So, whoever your data curator is, promote them to head of interactive and the job’s a goodun..
