We are collecting in excess of 65 million consumers’ data every day at iCrossing. This data includes indications on people’s needs and behaviours - it is a staggering mine of useful information.
We collect it from search marketing, display campaigns and user behaviour tracking in real-time and, when compared with how marketing has been historically measured, with amazing accuracy… We have tools and people who work everyday to mine this data to develop actionable insights, and clients who are building business strategy based on this bigger, better, and faster way of connecting with consumers.
I’m totally convinced digital is not only going to become the driver of marketing tomorrow, but is largely already there, we’re just getting our ducks in a row. As Herzog says, ‘digital at the centre’.
It’s easy for those of us looking at digital everyday to take it for granted. Some days I just have to pinch myself and say ‘wow’, this is groundbreaking stuff…
