Spannerworkers blog digest

Another busy month in the Spannerworks blogosphere: Dax Hamman has been coveting the iPod Touch, Antony Mayfield has been buying an iPod touch, and Nilhan Jayasinghe has been keeping us up to date with the latest from Google.

Last month, Nilhan blogged about the Google update penalising those who have been paying for links rather than earning them – the latest is that there seems to have been a cleanup of AdWords listings for link sellers. Nilhan says:

“Now all Google has to do is to stop bought links from working and we should see them out of the organic results”

Meanwhile, Dax has been to the ABTA travel convention, where he saw a preview of Microsoft’s new Photosynth software.

The software “allows hugely complex 3D, dynamic environments to be created automatically from a set of simple rules.”

There’s a preview of Photosynth on YouTube which Dax urges everybody to take a look at. The preview was created in part by using images sourced from Flickr, and Dax talks about the impact the software may have on social media:

“Social media has changed the way users interact and communicate with each other, tools such as Photosynth are taking this to a whole new level, and add a layer of applications that generate solutions from simple components.”

Antony Mayfield has been to a few conferences too. He spoke at the IAB’s annual Engage conference, and attended the Marketing Society conference where he overheard someone asking “Why does everyone keep pussyfooting around and not just tell us what brands should do?” – So that’s exactly what he’s done, with a list of things he thinks brands should be doing now.

Antony’s also been interviewed by Daryl Willcox Publishing. In the first of two videos, Antony talks about why he chose to ‘ditch’ a successful PR career to join Spannerworks, while in the second he is “banging on again about things PR people might do to take advantage of the digital revolution,” ending with a “nice rallying call to arms for PR people to take over the marketing world”.

Antony has also been busy putting together an update to Spannerworks’ What is Social Media? eBook, with which Chris Eden and journalists Charlie Peverett and Simon Handby were also involved.

Antony also comments on Arjo Ghosh’s recent Search Sense post on integrated media planning and connected thinking. Arjo’s been:

“Thinking a lot lately about whether we are developing into an integrated agency and about the implications of this for innovation in digital marketing, and how this addresses the challenges of how brands communicate going forwards.”

This entry was posted on Friday, December 7th, 2007 at 12:09 pm and is filed under Spannerworks, Social Media. You can skip to the end and leave a response. Pinging is currently not allowed.