Today, and after 10 years of building one of the UK’s most innovative and successful digital marketing companies in the UK, Spannerworks is taking on the iCrossing brand in the UK.
The integration will strengthen our position as we continue to provide our clients with global access to technology and agency-wide services, including natural and paid search, social media and content, display advertising and user experience. This does not diminish our heritage in search, but builds on it, by enabling us to continue promoting search as the common pathway to all digital marketing.
To mark the occasion, we are distributing a video release of global CEO Jeff Herzog, and CEO of iCrossing UK Arjo Ghosh, discussing the brand integration, and vision for iCrossing and digital marketing as a whole in 2008.
The above video is interactive, offering links to other sources of information on iCrossing, our spokespeople, and some of the work that we’ve been pioneering in integrated digital marketing. Hover over the logos as they appear throughout the short film to view a description of the additional resource they provide, and click on them to open-up the information in a new browser. A PDF transcript of the video is also available as a download.We hope you enjoy the video, and continue to support us under our new brand.
About iCrossing UK
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing company that combines talent and technology to help world-class brands attract, engage with and acquire customers.
The company connects digital marketing services – including paid and natural search marketing, social media and content, display and creative, user experience and web development – to create digital marketing strategies that deliver compelling brand experiences and unrivalled ROI.
iCrossing works with world-class brands including Coca Cola, HBOS, TUI and Virgin. Founded in 1997, the agency employs over 550 people worldwide with over 100 people in the UK.
Find out more at www.icrossing.co.uk or contact us on +44 (0)1273 828100 or results@icrossing.co.uk.
January 28th, 2008 at 11:32 pm
The interactive video technology is cool, isn\’t it? It\’s developed by Asterpix Inc. For more information about the technology, please visit www.asterpix.com
March 28th, 2008 at 11:15 am
A great merger, I would say. This will create a balance in search engine marketing business, especially in UK.