Search Sense

No doubt there are a few hangovers today following last night’s NMA Effectiveness awards in London at the Grosvenor House Hotel, Park Lane. Having been shortlisted for the Best Use of Web category, the iCrossing team were extremely pleased to be commended for the Cosmos campaign. The commendation recognised our paid search campaign for UK tour operator Cosmos (now Monarch Holidays), which was judged against 500 entries and a criteria of the most imaginative, innovative and successful use of the Internet to build business, in any sector.

The campaign produced a significant increase in revenues and substantially reduced the cost per customer with increased conversions through more relevant page deliveries from search queries. After much hard work, the team were pleased to enjoy the evening with Trevor Inch, Marketing and Distribution Director at Cosmos, along with a few other clients.

We are also pleased to have sponsored the Entertainment category. Our chief client officer Mel Alcock presented the award to Line Industries who won the award for their Blog A Penguin Classic campaign…congratulations! 

A case study of the Cosmos campaign will be available on our website soon…watch this space!

We’re exhibiting at the NMA Online Marketing and Media show…and it’s getting busy!

Our Head of Business Development David Tradewell is taking the floor at 2pm this afternoon delivering a workshop  on our connected  approach to digital marketing using case examples from Channel 4, Lipsy and More Th>n.

There has also been much intrigue around our NetworkSense Maps we are offering visitors to our stand today and tomorrow at the show. Visualising your online network and understanding how your customers are engaging with
your brand online is essential. If you are planning on popping in to the show, please come and see us for a NetworkSense map of your brand.

There are also some interesting sessions to come this afternoon in the conference include Speakers from O2 and Lovefilm.com. You can also enjoy a cool glass of Pimms with us if you are quick!

The show is in Islington at the Business Design Centre in London…see you soon!

QuadsZilla just made an interesting post on http://seoblackhat.com titled: There’s no Such Thing as Advanced White Hat SEO he makes some interesting points about how so called advanced white hat techniques are basically bordering on grey/black hat. Refferring to Lisa Barone’s experience at SMX:

Here are some of the “advanced search engine optimization” techniques I picked up during my time in Seattle.

• There are lots of old sites lying around on the Interwebz with great link juice. Buy them and capitalize on that. But do it carefully or Google will pick up on it and reset the score.
• Conditional redirects are teh awesome.
• Search marketers don’t need ethics. They’re marketers. Check the ethics at the door.
• You can never have too many .edu links.
• I need to grow some balls, stop fearing Matt Cutts and start buying links.

Where were the white hat advanced search engine optimization techniques in Seattle?

Because black hat seo is the only place where there is any development. White hat can work, but it’s exactly the same stuff that worked 6 years ago. Why do you need to go to a conference to get 6 year old information?

I think they’re mostly talking aout on-site optimisation rather than advanced methods for acquiring links etc, however I thought it was interesting. The whole post is here.