Search Sense

There’s still a huge amount of technical language surrounding web 2.0, including the phrase itself… This week I had to present my thoughts on the future of digital to a large group of senior executives at a European airline. I decided that APIs (application programming interfaces) really translate into the new Aggregators of Personal Information. Once viewed in this way we start to look at our own data assets in a different and more human way. I think that leads to excitement, engagement from the marketing mind, and ultimately engagement of people’s attention.

It’s been a long week, that’s it for today.

Google News is one of the most important aggregators on the web. Philipp Lenssen’s kindly provided a useful summary of what’s known (and not) about it… (more…)