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Archive for the ‘Social media’ Category

Predicting the news?

Posted by shandby | February 25th 2008

We’ve been talking a lot about the increasing importance of people to search, both directly through networks of people actively recommending & exchanging sites, and indirectly through search engines’ efforts to ape human wants.

Obviously, the same social thing has been happening with news via sites like Digg, del.icio.us and so-on, but it’s interesting to see it happening with news prediction, which is a new one on me.

Yahoo’s applied to patent a way to index and retrieve information alongside a related date. Searching for ’space’ events might produce a list of future events by year.

An example they give for 2034 would return:

  • Voyager 2 runs out of fuel
  • A human base on the moon in operation

    News changes - by Flickr User emdotA couple of things occur to me about the usefulness of the approach when it comes to forecasting near-future events. It’s fine to have 100 results for 2034, but there might be 100,000,000 results for 2014. How does that help the user?

    Also, the two examples above were sound predictions in 2005. By 2030 they may be laughable - Voyager 2 might in fact have been eaten by a huge alien that takes up residence on the moon. Fear him, puny humans.

    The results need to be nimble enough to respond quickly when reality fails to follow the amassed weight of earlier expectations.

    Which makes me wonder if a better way to forecast near-term events is just to let people do it based on their own knowledge, prejudices and gut feeling, as Hubdub attempts. You can bet ‘play money’ on the outcome of news stories, and the most successful news-guessers are ranked accordingly.

    If early promise translates to later success, expect to see socially-generated news predictions creating or informing news stories. A combination, perhaps, of the unnamed “analysts” or “commentators” beloved of the journalist, with the way that journos already use Facebook and other social networks.

    VIA SEO by the Sea
    IMAGE by Flickr user emdot, republished under a Creative Commons Attribution license.

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  • Best Internet Marketing Blog Posts of 2007

    Posted by Adam Boulton | February 19th 2008

    Technopedia has a round up of the top marketing articles of 2007. With over 250 articles, this is an extremely comprehensive and useful resource. There are articles covering all the various online marketing services we offer such as SEO, paid search, social media, web development, and content.

    Best Internet Marketing Blog Posts of 2007

     

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    Lijit

    Posted by jryan | February 13th 2008

    lijit001.pnglijit002.png

    I came across Lijit today - a social search widget that allows people to search using individuals as filters for information. It claims to search content, posted items, bookmarks etc. associated with an individual and their network.

    The widget regards individuals as a trusted sources of information, and leverages their network for further sources. Could this work for brands too?

    It will be interesting to see how this takes off in terms of uptake and sentiment.

    www.lijit.com

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    “What is Social Media?” eBook: Now in Chinese

    Posted by Antony Mayfield | February 9th 2008

    Our What is Social Media?: now available in Chinese thanks to three strangers who met via a social network and went on to create an eBook publishing platform.

    In September last year Jia Liu, an MA student of marketing in Boston put out a call on an incredible communtiy site Yeeyan.com for people to collaborate on a project to translate the eBook into Chinese. Zhifeng Sun from Shanghai and Xinyu Mao from Qingdao answered and over about a month they created a Chinese version of the What is Social Media?, complete with illustrations of Chinese blogs and social networks where it was appropriate.

     

    E-Book - Translated into Chinese

    So far there have been 2,000 downloads and following the project the three have created an eBook publishing venture/platform called Innobook and have published five freely available eBooks, by authors including Seth Godin and Richard Adler.

    The translation and adaption of the eBook is possible for anyone in any language without permission from Spannerworks because we released it under a Creative Commons licence.

    Everyone on the team that worked on the eBook are delighted to see it spread even further. It’s also added extra impetus to our work on its sequel - watch this space…

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    How to check if a website has been tagged on del.icio.us

    Posted by Adam Boulton | February 7th 2008

    Finding out if pages on your site have been tagged on del.icio.us provides an excellent metric for measuring how useful your site is to your users. With the assumption being if they are tagging it, they are loving it!

    You can check if a webpage has been tagged in delicious by visiting del.icio.us/url and typing in the webpage you want to check. The results show which pages have been tagged, by which users and using what tags. A RSS feed is also provided so that you can get notifications of when a particular page is tagged.

    This information is great as it allows you to understand which pages are being useful to your website’s audience, but it’s only possible to manually check whether individual pages have been tagged. Del.icio.us provides no way to automatically check every page on a website.

    Using Yahoo Pipes, however, we have created a tool that can check an entire site for del.iou.us tags, and provide an RSS feed to alert when new pages are tagged.

    The pipe can be found here. Due to some of the limitations of yahoo pipes it will only work on sites that have fewer than 1,000 tags. For example it won’t work on bbc.co.uk.

    We hope you find the tool useful - if you have any questions on how it works please send us an email or leave a comment below.

     

    Yahoo pipe

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