More people viewing web videos, says report

7 December 2007

A growing number of high-speed internet users are downloading and viewing broadband video content, it has been reported.

MediaPost has revealed that some 61 per cent of such users download video material at least once a week - up from 45 per cent last year, according to figures published in the Broadband Content and Services 2007 report from Horowitz.

"More and better broadband content, particularly entertainment content in video form, is bringing more consumers to the platform, either on their computers or on their handheld devices," said Howard Horowitz, president of Horowitz Associates, according to the news provider.

Weekly viewing of full episodes of TV programmes was found to have doubled since the 2006 report to 16 per cent.

However, this activity was stated to be supplementary to traditional television-based viewing rather than usurping it, with 70 per cent of people viewing video online because they missed the original broadcast.

It recently emerged that the BBC, ITV and Channel 4 are to launch a joint video-on-demand service via the internet.

Category: Online marketing