Paid search alternatives 'can expand audience'

26 November 2007

Looking beyond paid search heavyweights such as Google and Yahoo can enable marketers to extend their reach, it is being suggested.

Loren Baker claims on Search Engine Journal that the paid search market is more competitive than many may think.

Alternatives to search giants may reach an "untapped" audience while enabling marketing budgets to stretch further, he notes.

Investigating options such as MIVA, FaceBook Ads, Looksmart and GoClick could give paid search marketers an edge over their competition, he adds.

According to his blog post: "The benefits to listing your website on other paid search engines are rather significant and are worthy of your consideration."

Dan Rigotti recently claimed on Search Engine Journal that creating a Facebook fan page for a business may boost rankings.

Meanwhile, some 32 per cent of respondents to a recent Parity survey who stated that they used web 2.0 technologies cited search as a key factor driving their decision to embrace such software.

Category: Paid search